Marquez is a Texan-owned pie shop rooted in tradition, flavor, and Southern pride. The idea behind the brand identity was to create something that feels warm and familiar, but also confident and iconic.
At the center of the identity is the logo. Five pie slices come together to form a star in the negative space, inspired by the patterns of classic American pies. The star shape is a nod to the Texas flag, tying the brand back to its roots in a subtle but meaningful way.
The overall style leans into modern Americana. From packaging to digital touchpoints, everything is designed to feel proudly local and full of character. Marquez doesn’t just sell pies. It tells a story about heritage, craftsmanship, and having a little fun along the way.
The Right to Bear Pies.
Marquez is a Texan-owned pie shop rooted in tradition, flavor, and Southern pride. The idea behind the brand identity was to create something that feels warm and familiar, but also confident and iconic.
At the center of the identity is the logo. Five pie slices come together to form a star in the negative space, inspired by the patterns of classic American pies. The star shape is a nod to the Texas flag, tying the brand back to its roots in a subtle but meaningful way.
The overall style leans into modern Americana. From packaging to digital touchpoints, everything is designed to feel proudly local and full of character. Marquez doesn’t just sell pies. It tells a story about heritage, craftsmanship, and having a little fun along the way.
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